Indonesia’s Biggest Pop Diva Is Out to Conquer the Fashion World

When you’ve been a pop diva since childhood, your personal style is bound to be dramatic. For Agnez Mo, who released her first album at the age of 6, a boring wardrobe was never an option. As the reigning diva of Indonesian pop, Mo has spent the past two decades in the spotlight, creating catchy pop songs and adapting her look with ease. Mo has moved through all the familiar pop star phases, from an early 2000s teenybopper period, where she adopted logo-covered crop tops and low-rise jeans, to the transition to making songs for an adult audience, which meant elegant gowns influenced by her Indonesian heritage. Even her debut English-language track, produced by Timbaland, prompted a fashion moment: Mo slipped into sexy bustiers and oversize sportswear to celebrate the moment.

On Instagram, Mo’s constant updates showcase her current look: a hip-hop-influenced mix of pieces from luxury standards like Louis Vuitton, Alexander McQueen, and Hermès alongside flashy pop star favorites like Moschino and KTZ. A fan of bling, Mo piles on the gold chains or pearls to add interest to her casual outfits, and pulls out the statement earrings for her gig on the coaching panel of Indonesia’s edition of The Voice. Sticking largely to shades of black, white, and gray, Mo saves her color experiments for her hair—in the past year alone her hair has been blonde, brunette, lavender, and silver.

For style-conscious musicians, the ultimate fashion test is merch, and with a new streetwear line, Anye, established in 2015, Mo aims to influence what her fans wear in addition to what they’re listening to. The label is set to show during Jakarta’s Fashion Week, and like Rihanna, Kanye, and Beyoncé before her, Mo’s runway debut is sure to be headline-worthy. Given her love of dramatic fashion and ability to continuously reinvent herself, the role of designer is sure to suit Mo just fine.