To Blog or not to blog

One of our touchstones is Focus. Tangents that expand project cost or timeframe with no business ROI are avoidable mistakes.

With that in mind, we analyzed our blog and found it didn't serve our business goals. Our jargon-laden posts were a magnet for web developers seeking technical answers, but our prospects were nonplussed. We like to share our knowledge, but our company web site isn't the right venue.