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Nike, Reebok Get Busy Signing NFL Draft rookies to Endorsement Deals


First comes the nice big NFL contract, and then comes the big nice check from a shoe company along with a bunch of free gear. Both Nike and Reebok were busy this past weekend at the 2008 NFL Draft signing rookies to endorsement deals. Nike was able to get nine of the top 11 draft picks of the first round including Miami Dolphins' #1 overall pick Jake Long (OT), St Louis Rams' #2 overall pick Chris Long (DE) and the #4 overall pick Darren McFadden (RB) (pictured above) who went to the Oakland Raiders.

McFadden's deal with Nike is said to be possibly worth more than Vikings' Adrian Peterson's deal he signed with the company in 2007, according to Sporting News. It's a four year "head-to-toe" deal where everything McFadden will be wearing is Nike except for team and NFL issued gear, which has a deal with Reebok.

Speaking of Reebok, they signed Ravens QB pick Joe Flacco, Giants pick S Kenny Phillips and new Panthers linebacker Dan Connor to multi-year endorsement deals.

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