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How to Know Whose Opinion to Trust on a Package Design Project

Do you know when people are telling the truth about your package? Professional packaging designers consider feedback to be a vital part of the process. But they know when and how to apply such guidance. Not everyone does. Here are some great ways to know whether people’s comments are useful insight or worthless chit chat. More

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David Bellm
Eye on Packaging

October 2, 2008
Graphic Cigarette Warnings: Absurd or Effective?
The UK has introduced a rather interesting plan to try to limit smoking -- put the ...
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John Kalkowski
Packaging by Design

August 6, 2008
Fundraiser offers great package of products
Fundraising has become big business. One of the largest and most-effective organiza...
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