FEATURES - Rich
Media options take online advertising messages beyond static banners,
allowing a deeper user experience and more involved messaging. Rich
media options include streaming video, user interaction within
advertisements, and third-party ad serving.
- Site Intro
advertising delivers a message to visitors before they get to the
Boston.com site itself. Served before the first Boston.com page loads,
site intro advertisements are five seconds long, using rich media
and/or video to cover a visitor's entire monitor.
- Homepage Marquee positioning puts an advertising message adjacent to the Boston.com logo on the homepage.
- Homepage Big Ads offer the largest canvas on Boston.com's most visited page.
- Homepage Beltway is a cost-effective way to deliver a message above the fold on Boston.com's busiest page.
- Roadblocks
give advertisers to power to own virtually every single advertising
placement on Boston.com, from three hours to days or even weeks.
- Floating
Ads provide an eye-catching device to draw viewers' attention.
Customized animations float across the screen, landing at a fixed
position to provide a constant page presence. Floating ads can be
served on the Boston.com homepage or any Boston.com section front.
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ONLINE SPECS Visit boston.com/adspecs to learn more. BOSTON FACT Boston car buyers will visit an average of 2.7 dealers prior to making their next car purchase. 2004/2005 Gallup Poll of Media Usage & Consumer Behavior, Boston 5PMSA Source: 2005 Snapshots USA, Top 10 DMA Markets |
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