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100 GREATEST MUSIC VIDEOS

 

To celebrate the launch of NME Video - a new standalone site dedicated to the best music videos - we're counting down the greatest examples of the artform.

 
 
 

Released: 1997


Director: Jonathan Glazer


Apparently this video concept was initially pitched to Marilyn Manson, but he turned it down. Seems more suited for Thom's haunting vocals, anyway.


Best bit: The fact that you can't see who's driving the car makes it even creepier.

 
 
 

Released: 1996


Director: Walter Stern


Some parents thought this video, filmed at the abandonned London Underground tunnel of Aldwych, would be too scary for their kids to see, so it was banned from a few channels.


Best bit: Keef's mental dancing, of course.

 
 
 

Released: 2005


Director: Floria Sigismondi


Karen Elson (who married Jack soon after this shoot) nearly gets trampled by a horse, and Jack looks like an evil Willy Wonka.


Best bit: Meg smashing plates as she drums away with hammers.

 
 
 

Released: 1985


Director: Prince


For 1985, this video’s special effects and animations were earth-shatteringly impressive. Now, not so much.


Best bit: The cloud suit. Where can we pick one up?

 
 
 

Released: 2010


Director: Jake Nava


If Kanye set out to make himself look like a monster, then it definitely worked. Hanging bodies, naked corpses of models in his bed, bloody severed body parts… you might not want to spend a night at Kanye’s, girls.


Best bit: Kanye's diamond teeth.

 
 
 

Released: 1989


Director: Mary Lambert


It’s a blasphemous cross between Pinocchio and Sister Act. It caused a massive uproar of controversy upon its release, but we can’t knock Madonna – she was at her peak back then.


Best bit: Oh wait, it was all a play?

 
 
 
The Smiths

Released: 1987


Director: Tim Broad


Here we see the Moz riding around on a bike near the Salford Lads Club. Unfortunately, the video was banned by the BBC at the time of its release due to the mass murder reference.


Best bit: They're all wearing Smiths shirts - and have awful haircuts.

 
 
 

Released: 1997


Director: Walter A. Stern


Ever wanted to walk down the street and ignore everything around you? Here we see Ashcroft doing just that – nearly getting killed by oncoming traffic.


Best bit: Be honest – even though there’s no Reese or Ryan in sight, you see their faces the entire time.

 
 
 

Released: 1989


Director: Rupert Wainwright


There's a police chase, as the cops try to arrest the members of N.W.A. Ahh, Compton.


Best bit: Yea, it’s a great video. But most importantly, it’s not Gwenyth Paltrow making an abhorrent attempt to sing the song.

 
 
 

Released: 2004


Director: Dougal Wilson


Remember printing actual photos? Ah, those were the days. Well, thanks to Mr. Skinner, the concept of physical photographs can forever live on.


Best bit: If you look hard enough, you can also spot cameos by Danny Dyer and Frank Harper of ‘The Football Factory’.

 
 
 

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