Nielsen: Apple iOS Gains Ground on Android

44.5% of new smartphone buyers picked up an iPhone in December.

The fourth quarter of 2011 brought intense rivalry between Apple and Google's mobile platforms, most notably with the introduction of the iPhone 4S and the Samsung Galaxy Nexus.

A new report from Nielsen has been released, revealing that iOS experienced and considerable bump over the holiday season in comparison to Android.

In December, 44.5% of new smartphone buyers picked up an Apple iOS device, up from 25.1% in October. More than half of the December's iOS customers bought an iPhone 4S.

Android held 61.6% of new purchases at the beginning of the quarter, dropping down to 46.9% in December.

Overall, Android still retains a dominating lead in the smartphone market, with 46.3% of smartphone owners using Google's operating system over Apple's 30% share.

Stateside, the Apple iPhone 4S was released on October 14, 2011; the Samsung Galaxy Nexus was made available on December 15, 2011.

 

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