Timelines & assets
TIMELINES
Check the general timelines for our print and digital advertising products, view the preferred formats for your creative assets, and learn how to prepare and submit your ad. We’re here to make it easy.
DISPLAY AD DEADLINES
Newspaper display ad deadlines
Please allow a minimum of two business days if The Seattle Times will be designing your ad.
Includes information on:
Includes information on:
- Main ROP display deadlines, color ads
- Advance ROP display deadlines, color ads
- Sunday special deadlines, color ads
- Main ROP display deadlines, black-and-white ads
- Advance ROP display deadlines, black-and-white ads
NWAUTOS AD DEADLINES
NWautos ad deadlines
Includes information on:
- Publication days
- NWautos line ad deadlines
- NWautos display black-and-white ad deadlines
- NWautos display color ad deadlines
NWJOBS AD DEADLINES
NWjobs ad deadlines
Includes information on:
- NWjobs line ad deadlines
- NWjobs display black-and-white ad deadlines
- NWjobs display color ad deadlines
PREPRINT AD DEADLINES AND GUIDELINES
The Seattle Times preprint deadlines and guidelines
Includes information on:
- Packing and shipping requirements
- Newspaper preprints delivery address
- Non-subscriber preprints delivery address
DIGITAL AD TIMELINES
The creative process is dependent upon asset delivery; the process cannot start until all assets are delivered. Deadlines will be adjusted accordingly.
- Asset delivery deadline: 3 p.m. PST
- Testing process start deadline: 3 p.m. PST
- Ad scheduling deadline: 4 p.m. PST
- * Not inclusive of all products
ASSETS (print and digital)
Preferred formats for creative assets:
.psd, .ai, .eps, .fla
Accepted formats for creative assets:
.jpg, gif, .png, .pdf, .bmp, .tga, .pic, .tif, .swf*
*If you provide a .swf file without the .fla, we will not be able to edit the file if changes need to be made. In order for us to create expanding ads, floating ads, sliding billboards, interstitials or other complex rich media ads, we must have the .fla file so we can add the necessary code to make the ad function properly. You will also need to provide any fonts used in the .fla file.
*All rich media files compiled in Adobe Flash must be published to Flash Player 8 or higher.
Required assets for a third-party-created premium ad:
(Interstitials, sliding billboards, floating ads and expanding leader boards)
Please provide the .fla file so we can add the necessary code to make the ad function properly. You will also need to provide any fonts used in the .fla file.
Accepted Formats for Video Assets:
.avi, .mov, .mpg
Accepted Formats for Audio Assets:
.aif, .avi, .mp3, .mov, .mpg
*All rich media files compiled in Adobe Flash must be published to Flash Player 8 or higher.
Required assets for a third-party-created premium ad:
(Interstitials, sliding billboards, floating ads and expanding leader boards)
Please provide the .fla file so we can add the necessary code to make the ad function properly. You will also need to provide any fonts used in the .fla file.
Accepted Formats for Video Assets:
.avi, .mov, .mpg
Accepted Formats for Audio Assets:
.aif, .avi, .mp3, .mov, .mpg
Preferred Logo Formats:
- Transparent background is highly recommended for best outcome
- Vector art: .eps or .ai files with fonts outlined or included in job order
- High-quality .jpg (150dpi or greater) is preferred (this allows more flexibility to resize if necessary)
- Photoshop .psd (native Photoshop file with layers intact)
ADDITIONAL PRINT SPECS:
Ad prep, specifications and mechanical info
Includes information on:
- ROP display mechanical information
- Ad preparation and output specifications
SUBMIT YOUR AD
Ready to submit your ad? You can do so directly through this site.
Visit our Submit Your Ad page.
Visit our Submit Your Ad page.