Who runs the world? GIRLS! Crown Princess Mary and Canada's First Lady Sophie Grégoire Trudeau join forces to lead international campaign for women's rights

  • The Danish Royal and Canada's First Lady will front a Women Deliver campaign
  • The campaign, called Deliver For Good, will have a team of 4 well-known women
  • It will promote gender equality, sexual health and girls' education
  • The Princess and Sophie Trudeau are advocates for women's rights

Crown Princess Mary of Denmark and Sophie Grégoire Trudeau, wife of Canadian Prime Minister Justin Trudeau, are joining forces to promote women and girls' political rights.

International organisation for women's rights, Women Deliver, is launching a new campaign to promote awareness surrounding the problems with gender inequality.

The Danish Royal and Canada's leading lady are already advocates for women and girls' rights and the joint initiative aims to empower women in areas such as education, sexual health, human rights and climate change.

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The Australian-born Princess has always been an advocate for positive social change, establishing the Mary Foundation in 2007
41-year-old Sophie Trudeau has been an advocate for teenage self-esteem, eating disorders and mental health

Crown Princess Mary (left) and Sophie Grégoire Trudeau (right) are teaming up to lead an international campaign for women's rights

The campaign, called Deliver For Good, was announced on Wednesday at the United Nations’ 61st Commission on the Status of Women in New York.

As well as having support from the Danish Royal, the campaign is also supported by nearly 200 organisations and 56 states, according to Royal Central

The Australian-born Princess has always been an advocate for positive social change, establishing the Mary Foundation in 2007 which aims to combat social isolation.

The Royal has also worked with Women Deliver before, speaking at a conference in Copenhagen in 2016.

The Danish Royal  has always been an advocate for positive social change, establishing the Mary Foundation in 2007

The Danish Royal has always been an advocate for positive social change, establishing the Mary Foundation in 2007

Sophie and her husband Justin Trudeau are parents of three children and are both feminists

Sophie and her husband Justin Trudeau are parents of three children and are both feminists

The Princess also embarked on a UNICEF humanitarian mission to Ethiopia in 2015 to combat female genital mutilation 

The Princess also embarked on a UNICEF humanitarian mission to Ethiopia in 2015 to combat female genital mutilation 

Sophie Grégoire Trudeau and her husband, Canadian Prime Minister Justin Trudeau are also both outspoken advocates for women's rights

Sophie Grégoire Trudeau and her husband, Canadian Prime Minister Justin Trudeau are also both outspoken advocates for women's rights

The 45-year-old and is the patron of the conference, which is held annually, and spoke of the need for social change so women can have a chance at leadership roles.

'The evidence is sound; when we invest in girls and women society as a whole benefits,' she said

The Princess also embarked on a UNICEF humanitarian mission to Ethiopia in 2015 were she was visiting to speak against child marriage and female genital mutilation.

The Danish Royal was fittingly attending the world premier of a documentary on female genital mutilation, Jaha Dukureh, in Copenhagen the day of the Deliver Good campaign release.

Crown Princess Mary of Denmark attends the world premiere of documentary Jaha Dukureh. at the Grand Theatre in Copenhagen, March 16. Pictured here with Jaha Duhureh herself (middle)

Crown Princess Mary of Denmark attends the world premiere of documentary Jaha Dukureh. at the Grand Theatre in Copenhagen, March 16. Pictured here with Jaha Duhureh herself (middle)

Crown Princess Mary of Denmark poses at the red carpet during the world premiere of the documentary 'Jaha's Promise' in the Grand Theatre during the opening of Copenhagen Documentary Film Festival

Crown Princess Mary of Denmark poses at the red carpet during the world premiere of the documentary 'Jaha's Promise' in the Grand Theatre during the opening of Copenhagen Documentary Film Festival

Sophie Grégoire Trudeau and her husband, Canadian Prime Minister Justin Trudeau are also both outspoken advocates for women's rights.

The 41-year-old mother-of-three has been an advocate for teenage self-esteem, eating disorders and mental health. 

The Deliver For Good will feature four well-known women, including recognised UN politicians Dr Alaa Murabit and Phumzile Mlambo-Ngcuka, and José Alberto 'Pepe' Mujica Cordano, Uruguay’s former president.

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