They provide a speedy, accurate and personal service. I am very impressed with the knowledge and the results achieved.
Mandi Cooper, FastBuy Properties
We've recently started using Big Surf for PPC and have been hugely impressed with the amount of research, knowledge, and time that's been invested in creating our campaign.
Caledonian Driver Training
Calum at Big Surf Digital was available at short notice to deliver a comprehensive training session on SEO. We wouldn't hesitate in recommending his services.
H. Miller
I Needed some advice on marketing my website through google ads and Calum put me in the picture. He gave me loads of his time, even though he is obviously a very busy man. He is skilled and professional at what he does.
Stuart, The Academy of Professional Celebrants
Since Big Surf Digital have optimised my site, my rankings have increased considerably for my keywords and are continuing to do so. The impact on my business has been noticeable. I would have absolutely no hesitation in recommending them to prospective clients.
Rachael Roberts
Find out how much SEO could cost for you business
Hi, my name is Calum Macleod and I started Big Surf Digital in 2013. I began my career as a web designer before moving into SEO & PPC.
Over the years I've worked on all kinds of sites, from car sales and property to online shops and wedding planners, and ran SEO campaigns mainly in the UK and US but in other countries too.
What I find fascinating about it
Every website is different, with its own issues and opportunities, but after working on so many different sites I know for a fact that with enough data and resources I'll be able to find the right combination of keywords and landing pages to make a big impact.
Getting an increase in traffic for a client is always fun, and getting to that point, is a highly challenging, stressful and rewarding job that I love doing.
My team and I can run an SEO or PPC campaign that will increase traffic and sales over time.
Read some of our happy customer reviews on this site or click here to read on Trustpilot, or Google Reviews.
We have offices in Glasgow and Hereford and also work remotely. We work with all sizes of business in Scotland, England and the US. We meet with clients at our offices or more commonly now hold our monthly clients meetings over Zoom, Skype or on the phone.
Click the button below to get in touch for a quote, or read on to see some of our campaign results.
These are real stats from real campaigns.
SEO campaign for online retailer - Increased revenue by 133%
PPC campaign for Property company - Increased leads by 31%
SEO campaign for US Gear manufacturer - Increased enquiries by 94%
PPC campaign for Driving School - Increased enquiries by 633%
We can do the same for you.
Get in touch today
Our prices start at £300 per month. The final cost will depend on the competitiveness of the keywords you're looking to target. The more searches there are for the keywords the more difficult it could be to rank for, but the more valuable they could be to achieve.
Our SEO campaigns are run on a rolling month to month contract, which can be cancelled at any point, so we have the constant incentive of keeping our clients campaigns performing well.
1. Tell us the URL of your website and your email address
2. We'll carry out some free keyword & competitor research
3. We'll email you a free, no-obligation quote
We offer SEO services that will get you listed higher up in Google, Yahoo and Bing for keywords related to your business.
As your business starts appearing on the first page of search results, your website will be seen by more customers. Check out our results from a previous campaign.
An improvement in Google rankings will bring more traffic to your website from potential customers. To increase traffic our SEO strategy will target a wide range of keywords.
An average campaign will often include hundreds of keywords. In some cases we may suggest running a joint SEO & PPC Campaign.
Our main goal when working with a client is to increase sales. If your website isn't user friendly we will use conversion rate optimisation techniques to refine your websites sales funnel until it performs well.
Any extra design or coding work will be included within your campaign fee.
We run SEO & PPC campaigns for a range of companies in the UK and the US, from small businesses to multinationals.
If you're looking for an SEO agency Glasgow has lots to choose from. So why should you choose us?
1. We specialise in SEO & PPC
Internet marketing campaigns can make a business more successful than ever. SEO & PPC campaigns can help your site to rank at position one in Google for popular keywords, and the effect on your business can be huge. We specialise in SEO services & PPC campaigns and help all kinds of businesses to succeed online.
2. We’ll suggest what’s best for your business?
We don’t want you to waste your budget on marketing that doesn’t work. If we don’t think that SEO or PPC is right for your business we’ll tell you. In some cases it may be too costly to compete with the companies currently ranking on page one. In which case PPC may be the best way forward.
In other cases there may not be any search demand for what you offer. In such cases we’ll give you the facts so you can make an educated decision.
3. We test and measure everything
We put together comprehensive monthly reports for all our clients. We use these reports to analyse your campaigns performance to identify which areas require work. We’ll refine each element of your campaign and website until it delivers sales for your business. Read about how we use CRO to improve conversion rates.
4. We have been working successfully in the SEO industry for over 13 years.
If you were to Google “SEO company Glasgow” or "affordable SEO London" we appear in the top 10 out of hundreds of companies. We have accumulated years of experience and knowledge of SEO and have developed a trustworthy reputation which we aim to maintain.
Preliminary keyword analysis / Site strength analysis / Analysis of competing sites in Google / Monthly traffic estimates / A cost for an SEO campaign
We'll carry out this research then work out a cost for your SEO campaign. You are then free to take the information and go no further with it, or sign up for an ongoing campaign.
SEO stands for Search Engine Optimisation and is the process of improving the quality and increasing the quantity of search traffic to a website. It could also be described as the process of getting a web page to appear higher up the search engine results pages.
The point of SEO is to get a site to rank on page one of Google for a range of keywords so that customers see it and visit the site. SEO can greatly increase the amount of organic unpaid traffic that a site receives.
SEO can help a website to rank on page one of Google and in turn increase search engine traffic.
Local SEO is an important part of any SEO strategy as it helps a website to rank for searches that are being carried out in the businesses area. e.g. If someone searches for 'SEO agency near me' or 'SEO company in Glasgow' we would want to appear for one of those searches.
Any companies who rely on customers searching for their product or service in a particular area. We have over a decade of optimising websites for local SEO. Hire the best local SEO agency today.
It depends. If your business requires website traffic as a priority then a dedicated SEO agency like us would be the best option. A digital agency with the right tools and experience will be able to improve your sites rankings and increase traffic.
An expert SEO consultant with enough experience can have a dramatic effect on a websites traffic. SEO campaigns need to be professionally managed and given enough time and resources to succeed. As long as those conditions are met an SEO expert can be a valuable investment.
We provide SEO as a monthly service. There are many reasons for this including the time involved in keyword research and content optimisation as well as the time it takes Google to find and factor in new links. One of the key reasons is that progress needs to be monitored, analysed and acted upon over months to ensure substantial progress. Read about what's involved in an SEO campaign.
The cost of SEO varies throughout the UK. There are some companies offering SEO for £99 per month whereas some of the biggest agencies will charge thousands of pounds per month.
Our SEO campaigns start at £300 per month, but vary depending on the keywords and competitiveness of the market you’re looking to target.
For a reasonable search engine optimisation agency quote get in touch today.
SEO will normally take at least 6 months to show serious progress on keyword rankings. This can vary greatly based on the competitiveness of the market and the starting strength of the site that is being worked on. Check out our previous results
Welcome to Big Surf Digital. We are an SEO company that can help you get more traffic to your website. Out of all of the digital marketing options available Search Engine Optimisation can have the biggest impact on the success of your site. Ranking at the top of Google for keywords that your customers search for can deliver constant traffic and regular sales. Our SEO campaigns work to increase traffic to your website by pushing up keyword positions in Google through proven techniques.
As a professional Glasgow SEO company, we strive to make the campaign process as transparent as possible with comprehensive monthly reports and regular updates. You will be kept informed every step of the way as to how your campaign is progressing. For advice from an experienced SEO expert get in touch today.
We keep up to date with new techniques and technologies such as AMP and ensure that we deliver results.
If you're looking for an SEO agency Glasgow has a range of companies to choose from. Big Surf Digital is backed by expert SEO knowledge accumulated over 13 years of working in the industry. The founder Calum Macleod has worked as an SEO consultant on a wide range of sites covering ecommerce, kitchens, vehicle sales, renewables, property, engineering and accounting.
We provide monthly SEO services based around the number of hours spent per month with a separate keyword limit for each. If you are looking for expert help with Search Engine Optimisation in Glasgow or further afield then get in touch today. We work with all manner of companies in the UK, and the US.
We get page one rankings for companies in the UK and US. We also do the same for our own site. Currently we rank on page one of Googles results for lots of search terms based around search engine optimisation.
SEO Services Glasgow - Page one
Best SEO Company Glasgow - Page one
SEO Expert Glasgow - Page one
We have built our business on the strength of our websites rankings in Google and we can do the same for you.
There are people searching for what your business provides. Make sure they find you.
Our overall SEO process is the same for each client. Keyword research, on page optimisation, link building and reporting. Within these four categories though, there can be hundreds of different decisions to make. The list below details all of the possible work that may be carried out during your SEO campaign. The work carried out on your site will depend on the sites condition.
When we start your campaign keyword research will be carried out to identify the most relevant keywords. The data used will include Google Keyword Planner monthly searches and keywords from competitor sites. Search volumes and competition levels will be analysed to determine the most appropriate keywords to target. To ensure constant ranking increases a wide range of long and short tail keywords may be included in the campaign.
Once we’ve determined which keywords it will be possible to rank highly for we put together a strategy that will include any necessary changes to the code, structure and content of your site. Googles' algorithm uses over 200 signals or ranking factors in determining where a site ranks. We'll address all of the most important of these.
This can include: Optimisation of meta titles and descriptions / Optimisation of on-page content / Source code optimisation / Content duplication and Panda algorithm checks / URL structure optimisation / Schema markup / Internal linking / Page speed optimisation
Some of the tools we use for SEO Glasgow campaigns:
Google Analytics
Google Webmaster Tools
Google Pagespeed insights
Rank Tracker
Ahrefs
Screaming Frog SEO Spider
Once the initial optimisation of your site is complete the next stage will be link building to prove your sites worth to search engines. Link building is an important part of any SEO campaign. Essentially Google considers a link from one site to another as a vote of confidence in the value of the recipient page. As such, links are one of the deciding factors in how Google determines which sites are ranked at the top of search listings and should form part of any well-structured SEO campaign.
Link quality is significantly more important than quantity and we will carry out a carefully controlled link building campaign to identify new link building opportunities in order to maximise relevant traffic to the site.
We will use Google analytics to measure the performance of your site. The data will be used to improve the effectiveness of the campaign and to increase ROI. Key to any SEO campaign is the ability to measure the impact of changes made to site content and the effect of on-page optimisation and link building. Keyword positions and traffic data will form the basis of monthly reports which will be used to identify campaign progress and inform future campaign decisions. We will include conversion data to show how many of your users convert into sales and prove the worth of the campaign.
It depends on the competitiveness of the market you wish to target and the current strength of your site. Our SEO campaigns start at £300 per month but can cost upwards of £1000 per month depending on the specifics.
1. Tell us the URL of your website and your email address
2. We'll carry out some free keyword & competitor research
3. We'll email you a free, no-obligation quote
SEO is a huge subject with a long history and it can seem daunting to newcomers. Rest assured we are experts in SEO so that you don't have to be. Here is some more information about how Google and SEO work to bring you up to speed.
SEO came about after the first search engines were created, when webmasters realised that being ranked at the top of search results would get a site more traffic. They started a process of reverse engineering the search engines algorithms to try and understand which website features impacted their sites’ visibility in the search results. Alta Vista and Ask Jeeves were some of the most popular search engines until Google came along. Googles’ patented PageRank algorithm was the backbone of Googles system. By counting how many links a web page had it would determine the pages popularity and importance in search results allowing it to determine which pages ranked where. The quality of the site giving the link would also be considered.
Google uses web crawlers to crawl the web and index websites allowing its algorithms to sort through, categorise and rank them. Google regularly makes change to its algorithms to improve the quality of its search results. Some of the biggest algorithm changes occurred with the Penguin and Panda algorithms which dramatically cut web spam from its results. Many SEO agencies used to impact the results by buying paid links and generating link networks in order to get their clients to rank in the top results. These techniques were and still are considered to be black hat link building techniques. White hat techniques follow Googles' search quality guidelines that it has set out and is based around creating a website that will attract links naturally.
The Panda algorithm was introduced to reduce the amount of low quality content in search results and ensure that website owners started to focus on improving the content quality on their websites if they wished to rank well in Google. These two algorithms used to run independently of the core Google algorithm but were both combined into it over time. Since then there have been numerous further changes including the introduction of BERT, Rankbrain, Hummingbird, Mobile friendly and Speed updates. Googles’ algorithms have become incredibly complex and carrying out SEO for websites has changed with it.
