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“The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design” - Massimo Vignelli in the film Helvetica
Purchase the flim Helvetica here
We also need to fight the boring - which to me can mean embracing something ugly if need be. Boring is terrible:-)
The successful designer has the interpersonal talent to distinguish the design disease from the client/patient. If the bad design you’re trying to “cure” him of is his own creation, if he identifies with it anywhere near as closely as you identify with your talent, you risk insult if you take this analogy beyond a certain point.