History
Since 1927, Blue Coral has been a legendary leader in automotive cleaners, polishes and protectants, and is one of the longest running brands in the automotive aftermarket. Known as the 'Cadillac' of waxes, Blue Coral has continued to grow with new product innovations, continuously researching and developing better, more effective ways to clean and protect vehicles and deliver satisfied car care consumers. In 1996, Ecolab Inc. bought Blue Coral’s professional car wash business which has since formed the backbone for Ecolab Vehicle Care's product portfolio.

Today

Blue Coral is one of the largest selling brands in the retail and professional car wash market. This powerful brand name represents a legacy of innovation and value. Today the brand is attached to a variety of product categories listed below, featuring both highly concentrated liquid products – as well as the industry’s only solid alkaline presoak, Blue Coral Solid Power Hi pH 3300.

Benefits at a glance:

For car-wash operators		For car wash consumers
Complete end-to-end product line Brand Recognition and marketing tools for easier sales Simple and low-cost dispensing solutions		Cars that are clean, spot-free and shiny High quality and customer satisfaction

• Full line of liquid detergents, presoaks, foamers and polishes
• Features industry’s only solid alkaline presoak
• Powerful brand name recognition in both retail and car wash products
• Deliver clean, protected vehicles for satisfied, loyal customers