William Wegman "About Four Thirty" and "The Architect, photo: 20 x 200

Art fairs aren’t the only way to move quantities of art.

Dealer and technology impresario Jen Bekman, whose 20 x 200 website markets affordable prints, sold over $100,000 worth of work by William Wegman on Feb. 3. Today she sold 220 prints by artist William Powhida–in two hours.

Bekman has recently begun collaborating with more established artists on her virtual gallery. The website, founded in 2007, is best known for marketing images by young and mid-career names. (Bekman also runs a bricks and mortar gallery on Spring Street, founded in 2003.)

The Wegman project was a clearcut hit. The artist offered a pair of photos: About Four Thirty, a portrait of a graceful Weimaraner balancing on a chair, and The Architects, inspired by Le Corbusier’s Ronchamp Chapel.

The set was available in four sizes. The 8 x 10′ for $100 sold out as did the 16 x 20′ versions at $200. Prints for $150 and $2000 remain available.

Bekman also produced a successful project with Mike and Doug Starn. A series of a black and white images of a majestic tree, priced $20 to $2000, sold out.

Bekman is among the few dealers experimenting with on-line models and seems to be in the vanguard of finding commercial success. She raised $800,000 in venture capital funds last fall, which I reported on here.

The site’s most recent offering, William Powhida’s satirical “Why Should You Buy Art” is flying off the virtual gallery walls. The $20 edition of 200 has sold out as has a larger $200 edition. The works were available for sale starting at 2:30 pm today. So why should you buy art, according to Powhida? Two items from his list: “Grown Adults will Kiss Your Ass” and “Like Shopping and Gambling at the Same Time.”