There's no back-patting for companies that have Twitter accounts. You need to create meaningful interactions with real people, and you need to find a way to scale your particular method as your network grows into the tens of thousands.
Just like grumpy editors wielding red pens, a burgeoning category of sites and apps are battling the share-everything trend with offerings that actually limit what we can say about ourselves.
Business strategy that focuses exclusively on the head while ignoring the heart won't work, for it becomes dry and lacks the motivating power to inspire people to dream up amazing ideas and make them happen.
There will be many possible themes for the 2012 Presidential election -- jobs, women's rights, and religious tolerance, among others. But a central theme should be "who do you trust to clean up Wall Street?"
Here are five ideas -- including some for you right-brainers out there -- to liven things up and renew your commitment to building your thought leadership online.
Many graduates, burdened by debt, are questioning what they should do next. Some are now thinking about creating their own business. So, the challenge is, how does anyone with an idea and a dream get the training and funding needed?
If you are still moving up the ladder of success -- and aspire to be one of those change agents inside business, then listening is more important than talking.
After being laid off twice within six months, there was only one thing for Judy Goss to do: start her own business.
While volunteering with Iridescent's Technovation Challenge, I would often come home from mentoring the group of teenage girls with a smile on my face and a fist pump in the air. "Finally!"
The salvation for small businesses appears to be the community banks that represent just 10% of all U.S. banks. These bankers live in the community. These are the old-fashioned relationship bankers that want to know about the character of the person they lend to.
The boss who can take questions and answer them in a manner that conveys openness and honesty, with occasional use of humour, will learn a lot from a town hall meeting.
All managers face real constraints. Effective managers differentiate between those that must be accepted and those that can be challenged.
Sure, your site might look great on a desktop or laptop computer screen. But how does it look on all of the different sizes of screens found on today's wide variety of tablets and smartphones? Chances are the answer is "not good."
While consumer social like Facebook and Twitter gets the headlines, perhaps the greatest untapped potential for social networking lies in business applications.
The papal visit will bring plenty of opportunities to profit. And why not? People surely love the Pope. But they also love a good week down the Jersey Shore and a new car. Smart business people are already thinking of ways to bring these loves together in 2015.
In a new world of elongated lives and career fluidity, we need to have patience -- with ourselves.
That was perhaps the most poignant and startling point articulated by a panel on "Second Careers, Doing Good" held last weekend at my Yale college reunion.
Desperate times call for desperate measures, the saying goes. So it's not surprising that fraud in the workplace increased during the economic crisis and recession.
Building a social media brand is a major factor in small business success, but the key is being niche focused.
Strange as it may seem, success catches many people off-guard. If you have been striving for years to build your brand and attain influence, it can feel very odd to realize that things really are taking off.
Jenna Langer, 2012.11.06