LANA DEL REY is the new face of H&M, it has been confirmed
today. Rumours first emerged of the pairing in June, but
the company refused to comment at the time. The
Vogue cover girl will star in its autumn campaign, as
well as its Christmas adverts.
SEE DEL REY'S STYLE IN PICTURES
"We were looking for a style icon and singer to model our
autumn/winter 2012-13 collection and Lana Del Rey was the perfect
choice," said H&M PR manager Chloe Bowers. "We think she
shows our fall fashion in a very inspiring way. The theme of the
campaign is a modern and feminine woman with a soft attitude.
Curves and waist are important in autumn's silhouette."
SEE LANA DEL REY'S VOGUE COVER
The images, photographed by Inez van Lamsweerde and Vinoodh
Matadin, see the musician showcasing her signature retro style -
wearing a pale pink angora jumper and her trademark
Sixties-inspired black eyeliner. Del Rey will also appear in a
television advertisement for the brand and will record Fifties song
Blue Velvet for the occasion. The mini film will be
released on September 19.
SEE OUR FAVOURITE H&M COLLABORATIONS
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