Luxry line Pirelli kicked off Fashion Week in Milan this week with the opening of their first flagship store, Pirelli Corso Venezia, andthe launch of their PZero Fashion Collection. Originally launched in 2002,PZero has evolved into a collection of clothing and goods,overseen by creative director Renato Montagner and his design team.

Supermodel Naomi Campbell, a long time Pirelli fan and calendar girl, hosted the event in a sparkling Dolce and Gabbana mini dress,which showed off her impossibly long legs. Also on hand were supermodel Eva Herzigova, model ValeriaMazza, model Bianca Balti, Vogue Italia editor-in-chief Franca Sozzani,Margherita Missoni, artist Scott Campbell with actress Lake Bell, and ourfavorite male supermodel, Tyson Beckford.