OUR AUDIENCE
Looking for your customer?
He's already on Twitch.
OVER 300 MILLION PEOPLE WATCH GAME VIDEOS ONLINE
18- to 34-year-olds are watching less TV than ever before. And they’re reading less too, both online and print. If you’ve been wondering where they’ve gone, the answer is video. The answer is Twitch.
MEET OUR BROADCASTERS
Why do people broadcast?
The number of people broadcasting games on Twitch tripled in 2013
As of Feb 2013, Twitch had 600,000 unique broadcasters per month
MEET OUR VIEWERS
Why do people watch?
ENTERTAINMENT:
- Exciting & competitive
- Narrative & story
- Witness expertise & feats
COMMUNITY:
- Personalities of broadcasters, players, commentators
- Live social interaction and immediate response
DISCOVERY:
- 60% of people viewing streams haven't yet purchased the game they're watching
- New games always drive strong viewer attention
Our users watch live video on Twitch for 95 minutes everyday
8.5 billion minutes of video are watched on Twitch every month, with an average of 245 minutes per unique user
WHY NOW?
Technology
Rapidly evolving technology pushes users to enjoy increasingly advanced forms of entertainment on all of their devices. Twitch has developed technology that allows gamers to be viewers, broadcasters, and social participants in all of their favorite games. This is creating an entirely new world of entertainment for gamers to enjoy, and advertisers to align with.
Spectator Mode
eSports casting works best in games that have built-in spectator modes, giving casters and viewers control over the game camera during matches. More and more games are launching with this functionality, which has helped livestreaming be so engaging.
Culture Shift
15 years ago, gamers got their news from magazines. 10 years ago, they started getting their news from game news websites. In 2013, gamers are turning away from magazines and even traditional news websites in favor of video.
