Company History

Olympia Entertainment’s roots date back to 1927, when the Olympia Sports Arena was built in downtown Detroit to accommodate Detroit’s NHL franchise, the Detroit Cougars, and serve as the premier venue for a variety of entertainment. Affectionately known as “The Old Barn,” Olympia Stadium opened its doors in October 1927 and hosted a wide variety of events including rodeos, ice shows, an Elvis Presley concert, Frank Sinatra concert, the Harlem Globetrotters, presidential addresses, and seven Stanley Cup winning Red Wings teams over its 72 year history. The Olympia Sports Arena closed its doors in 1979 and was demolished in 1986.


In 1982, Michael and Marian Ilitch purchased the Olympia Stadium Corporation, the management company for Olympia Stadium and renamed it Olympia Arenas, Inc. The newly purchased business was responsible for managing events at Joe Louis Arena (which had been completed in 1979 as the home of the Detroit Red Wings), Cobo Arena and the Glens Falls Civic Center. That same year, Mr. and Mrs. Ilitch purchased the Detroit Red Wings.

In 1987, the Ilitches purchased Detroit’s iconic Fox Theatre (built in 1928) and renovated the 4,800+ seat venue, saving 80% of the original surfaces. In 1988, the Ilitches re-opened the Fox as the hub of the Foxtown Entertainment District and the building now houses the offices of Olympia Entertainment and Little Caesars Pizza. In 1989, the National Parks Service designated the Fox Theatre as a National Landmark.

The Olympia Stadium Corporation was renamed Olympia Entertainment in 1996 to reflect the management company’s expanded operations and venues.

In April 2000, Comerica Park, the new home of the Detroit Tigers hosted Opening Day and ushered in a new era of MLB baseball in Detroit. The 41,000+ seat ballpark is owned by the Detroit-Wayne County Stadium Authority, and Olympia Entertainment operates Comerica Park.

Olympia Entertainment Venue Facts

Fox Theatre

  • Opened: September 21, 1928
  • Re-opened: November 19, 1988 after Michael and Marian Ilitch bought and restored the theatre to its original splendor; saving 80 percent of the original surfaces.
  • Style: Siamese Byzantine (interior); Beaux Arts (exterior)
  • Features: The Fox Theatre was the crown jewel of Detroit’s theater district during the first quarter of the 20th Century playing host to some of the biggest names in show business and showing first-runs of some of the greatest films in history. The Fox Theatre has played host to some of the greatest names in entertainment including Louis Armstrong, Cab Calloway, Frank Sinatra, Sammy Davis Jr., Stevie Wonder and Diana Ross. Designated a National Landmark in 1989, the Fox is the second largest surviving theatre (over 4,800 seats) in the nation and has the second largest functioning Wurlitzer organ.

Joe Louis Arena

  • Opened: In December 1979. Joe Louis Arena (The Joe or JLA) became the home-ice of the Detroit Red Wings NHL hockey franchise, replacing Olympia Stadium, the former home of Detroit’s NHL team for 72 years.
  • Features: The 20,058-seat arena is Detroit’s largest indoor venue and has hosted a wide variety of events in its 30-year existence including the NHL All-Star Game (February 5, 1980), the Republican National Convention (July 14-18, 1980) and six Stanley Cup Finals. The arena is named after boxing legend and long-time Detroit resident, Joe Louis.
  • First event: December 23, 1979—University of Detroit vs. University of Michigan basketball
  • First Red Wings Game: December 29, 1979

Comerica Park

  • Opened: April 11, 2000
  • Features: The 45,010 seat, open-air ballpark is home to the Detroit Tigers Major League Baseball franchise. The ballpark has hosted more than 850 ball games as well as concerts with more than 80,000 fans. Comerica Park has hosted Bon Jovi, Sheryl Crow, Bruce Springsteen, Aerosmith, KISS, Eminem, Jay-Z, The Rolling Stones and Kid Rock.
  • First Event: Detroit Tigers vs. Seattle Mariners on April 11, 2000
  • First Concert: The Dave Matthews Band on July 5, 2000

City Theatre

  • Opened: September 15, 1993 as the Second City-Detroit
  • Reopened: October 6, 2004 as renamed City Theatre
  • Features: An intimate, 472-seat theatre with the atmosphere of a Broadway house.
  • First event (post renaming): October 6, 2004 “The Male Intellect: An Oxymoron”

Cobo Arena

  • Opened: 1960
  • Features: The 12,191 seat, indoor arena is part of the Cobo Center, a 2.4 million square foot convention center. The arena was home to the Detroit Pistons (1961-78) and has hosted iconic artists who have recorded full or partial albums during live performances including: KISS (Alive!); Bob Segar (Live Bullet); Journey (Capture); Madonna (Live - The Virgin Tour) and The Doors (Live in Detroit).
  • First Event: 43rd Auto Industry Dinner on October 17, 1960 (President Dwight D. Eisenhower was the Keynote Speaker).

Affiliates

Little Caesars Pizza

LC LOGO.JPGLittle Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan, in 1959. Little Caesars, the fastest growing pizza chain, built more stores in the world in 2009 than any other pizza brand and today is the largest carry-out chain globally with restaurants on five continents. Little Caesars is growing in prime markets across the country, and is offering strong franchisee candidates an opportunity for independence with a proven system. For the third year in a row, Little Caesars was named “Best Value in America”* of all quick-serve restaurant chains. In addition, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.

  • “Highest-Rated Chain – Value for the Money” based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates, 2009

Detroit Red Wings

DRW Logo.jpgOne of the original six teams in the National Hockey League, the Detroit Red Wings have won more Stanley Cups than anyother American franchise. Purchased in 1982 by Mike and Marian Ilitch, the Red Wings have stood as one of professional sports premiere franchises with most recent Cup victories in 1997, 1998 and 2002. The Red Wings play in front of sellout crowds of 20,000-plus fans at Joe Louis Arena in downtown Detroit. Visit us at www.detroitredwings.com.

Detroit Tigers

Tigers Logo.jpgIn 1992, Mike Ilitch purchased the Detroit Tigers, Detroit’s major league baseball team, which plays in Comerica Park. The ballpark is located directly across the street from the Fox Theatre. Comerica Park opened in 2000 to rave reviews. Sports Illustrated called Comerica Park a “brilliant ballpark”, among the top two or three in the country.

In 2005, the Detroit Tigers hosted the 76th All-Star game at Comerica Park. All-Star Week in Detroit produced the highest grossing revenue in the history of the All-Star Game. Comerica Park has also hosted numerous concerts and the 2006 World Series. Visit the Detroit Tigers website at www.detroittigers.com

Little Caesars Pizza Kits

Since its introduction in the Detroit area in 1997, Pizza Kits has become the “Hottest Fundraiser in America” for all types of nonprofit organizations. Pizza Kits contain all the ingredients to make delicious pizza at home. The Pizza Kit Program now offers a variety of family favorites: 9 Pizza Kits, 3 Breads, and 3 Specialty Items.

In Fall 2003, the Little Caesars Cookie Dough Program was launched with 8 great tasting varieties including: Chocolate Chip, White Chocolate Macadamia Nut, Peanut Butter and Oatmeal Raisin. 
Today, Little Caesars Fundraising Programs proudly helps raise millions of dollars for thousands of schools, churches, sports teams and nonprofit organizations throughout the continental United States. Visit us at www.pizzakit.com or call us toll free at 1-888-4-LC-KITS.

Olympia Development

Uptown Logo.jpgOlympia Development, L.L.C. was established by the Ilitch organization in 1996 to cultivate and attract development in downtown Detroit. The company was instrumental in negotiating the side-by-side Detroit Tigers and Detroit Lions stadiums. As a result, the 76th All-Star Game played at Comerica Park in 2005 and the XL Super Bowl will play at Ford Field in 2006. Olympia Development is dedicated to supporting further growth in the Foxtown sports and entertainment district in downtown Detroit.

Uptown Entertainment

Olympia Development.jpgUptown Entertainment includes three of Detroit’s finest movie theatres – the historic Birmingham 8, Palladium 12, and Ren Cen 4. In addition to featuring first-run movies, Uptown Entertainment offers unparalleled event services in a variety of unique settings. Uptown is dedicated to faithfully providing our guests with the ultimate in theatre projection, sight, sound, and service. Special features of Uptown Entertainment theatres include stadium seating, digital surround sound, wall-to-wall curved screens and on-site catering capabilities for any private theatre rental or event booking. 


In 2010, the Birmingham 8 and Palladium 12 theatres were the first in the area to offer Sony Digital Cinema 4K projection and RealD 3D, which provides the highest resolution projection available, 3D capability and a superior viewing experience for guests. The technology also allows for a variety of alternative content such as live concerts, sporting events, operas and more! Visit UptownEntertainment.com. The Destination for an Exceptional Entertainment Experience.

Hockeytown Cafe

hockeytown_cafelogo.jpgVoted the No. 2 sports bar in the country week after week by ESPN2’s Cold Pizza, Hockeytown Cafe is the hottest place to take part in the action before, during and after both Red Wings and Tigers games with live bands, great food and drink and the best view of Comerica Park in the Motor City! Visit us at www.hockeytowncafe.com.

Blue Line Foodservice Distribution

Blue Line Logo.jpgBlue Line Foodservice Distribution was established in 1971 in Farmington Hills, Mich. as a premier foodservice distribution company. With 14 distribution centers in North America and satellite locations within the U.S., the company distributes food and equipment to Little Caesars® stores as well as many other customers throughout the world. Through its West Coast centers, Blue Line provides exporting services to the Australia, New Zealand, the Pacific Rim and other territories; through its East Coast centers support is provided to the Caribbean, Europe, the Middle East and South America. Blue Line, with 700 employees, offers a single point of contact for product purchasing, replenishment, equipment, customer service and logistics. Learn more about Blue Line Foodservice Distribution at www.bluelinedist.com.

Champion Foods

logo-championfoods.jpgChampion Foods is a premier manufacturer of top quality private label and branded food products. Its specialty products are high quality packaged retail pizzas and breadsticks, par-baked pizza crusts and premium cookie dough. Champion Foods services many customers including major grocery retailers, foodservice distributors, restaurant chains and industrial toppers. Its experienced and professional staff makes dozens of products, any of which can be customized to specific customer needs at their state-of-the-art manufacturing research center located in Metro Detroit. Champion Food offers an expansive distribution network to ship throughout North America. www.championfoods.com

The Little Caesars Amateur Hockey League

Little Caesars Amateur Hockey League (LCAHL) is the nation’s largest amateur youth hockey league, involving teams from all over America’s Midwest — Michigan, Ohio and Indiana including Nashville, Tennessee — with more than 700 Travel and House Teams and over 11,000 players in 45 affiliated Associations.

Little Caesars AAA Hockey

logo-lc-aaa.jpgLittle Caesars AAA Hockey is one of the most recognized and respected organizations in amateur travel hockey. A cornerstone of the Midwest Elite Hockey League since 1968, the program has captured numerous state championships and tournament titles over its 30-plus year history. Mike and Marian Ilitch, owners of the Little Caesars Pizza chain, have been sponsoring amateur hockey teams since 1968 and are a major reason for the club’s success. Visit us at www.littlecaesarshockey.com.

Little Foxes Fine Gifts

LittleFoxesLogo.gifLittle Foxes Fine Gifts, located in Downtown Detroit’s Fox Theatre Building, offers Metro Detroiters unique gifts for every occasion. You’ll find one-of-a-kind gifts from around the world including pottery, fine crystal, art, jewelry and home furnishings. Established by Marian Ilitch in 1992, Little Foxes is the premiere downtown location for all your gift giving needs! Free Parking is available. Visit us at www.littlefoxes.com.

MotorCity Casino Hotel

MotorCity Logo.jpgMotorCity Casino Hotel has 400 rooms and suites. Dining options include Iridescence, Detroit’s only AAA Four Diamond Award-winning restaurant, Grand River Deli, and Assembly Line Buffet. With live entertainment nightly at Chromatics, Detroit’s only Radio Bar, Spectators sports bar to watch the game, and Amnesia, Detroit’s only ultra lounge, there’s something for everyone. For more information please visit www.motorcitycasino.com.