Costume is a Nordic fashion magazine now published also in Finland since August 2012. The magazine was launched together with digital presence. Costume.fi ”fashion wall” web concept attracts active users and participation in co-creation. The site has over 95.000 weekly visitors.
The target group for Costume brand is fashion-minded women 20+.
Costume.fi is a digital fashion community for 20 something fashionistas. The site serves as discussion forum, post wall and blog portal. User content has an important role as the users post their daily outfits, start discussions or comment blogs.
Costume.fi fashion blogs are among the biggest in Finland. It has 95 000 weekly unique visitors and more Facebook likers than any other Finnish women’s magazine.
