Mom Central Consulting | Marketing To Moms

Overview

WE GET MOMS SO YOU GET MOMS.

OUR PROPRIETARY RESEARCH AND ENGAGEMENT TECHNIQUES HELP BRANDS AND ADVERTISING AGENCIES REACH THIS SOUGHT-AFTER TARGET, ON AND OFFLINE.

Carefully crafted brand messages no longer resonate.
PR outreach to traditional media proves elusive.
Consumers eagerly un-tether from longstanding brand loyalties so they can save money.

At Mom Central Consulting, we know this world – we live it every day.

We’ve been happy with the quality of the responses (posts). Bloggers shared such personal stories. It really impressed us, and it means a lot to the brand.
Mom Central is the easiest of all of our agencies to work with. We never have problems with responsiveness. Even though we’ve worked with a number of people– I always end up in the right hands.
Our experience with Mom Central has been consistent throughout all of our projects. Everything is very positive – it’s the reason we keep coming back. That and the great results!
The Mom Blog postings helped drive contest entries– the number of submissions increased as soon as the blog postings went up! The Blog Tour and Viral Campaign helped show our client the benefits of using social media for online marketing efforts.

Consumer Insights

We know moms.

Our insights come from an insightful and knowledgeable research and testing panel over 20,000 strong. They provide candid feedback – and we serve up unexpected insights, stories, and inspired thinking about your brand and your consumer.

Introducing Generation Mom

In today’s evolving marketing landscape, we ﬁnd ourselves at a time and place with three active generations – Baby Boomers, Generation X, and Generation Y (i.e. Millennials) – each with distinct characteristics and inﬂuence. Learn More

The End of Top-Down Marketing

What started as a paradigm shift in consumer marketing to Moms resulting from our rapid embrace of social media has now morphed into something much bigger – a true power shift that’s both meaningful and lasting. Learn More

How Online Influencers Drive Sales

From searching for reviews online to asking friends for personal feedback, consumers look to peers for advice before making everyday purchases. Learn More

Case studies

Success Stories

READ HOW WE HELPED BRING MORE MOMS TO THE COUNTRY’S BIGGEST BRANDS.

Team

Who we are

WE'RE A DIVERSE TEAM OF SENIOR MARKETERS, RESEARCHERS AND COMMUNITY MANAGERS WITH PROVEN TRACK RECORDS. OUR HANDS-ON APPROACH AND WILLINGNESS TO GO ABOVE AND BEYOND ON EVERY PROJECT MAKE IT EASY FOR CLIENTS TO FEEL CONFIDENT IN OUR PROCESSES AND RECOMMENDATIONS.

Stacy DeBroff

CEO/Founder

Passionate cook, gardener, reader, & tennis player. Social media enthusiast who celebrates connectivity & entrepreneurial adventures. Adores this new chapter of college-age parenting.
Maria Guerra

Executive Vice President

Wishful thinker. Law & Order junkie. Aspiring bogey golfer. Mom to Farley the wonder dog. Keeping things “all good” at Mom Central.
Stephanie Kaufman

Director of Corp. Communications

Passionate about yoga, knitting, food, & wine. Mom to enthusiastic middle-schooler & chief caretaker to exuberant terrier. Loves Downton Abbey & all things Royal.
Ruth Carmichael

SVP, Finance

Financial leader who sees possibilities in business ideas & brings them to life. Loves a great road trip, opportunities, & Twizzlers. Paradise found in Annisquam & Bridgton, ME.
Cindy Corbett

Office Manager/Exec. & Financial Asst.

Often found eating jelly bellies or chocolate licorice & reading celebrity gossip. Love spending time with my kids, going to the beach, & watching Bravo TV. Dubbed honorary office "Mom."
Sarah Ann Harris

SVP, Client Strategy

PR agency vet, happiest when brainstorming or strategizing. Mom of 2 littles with another on the way. Pinterest addict, latte lover, fashion enthusiast, & chocolate-chip-cookie baker.
Tracey Hope-Ross

SVP, Insights and Strategy

I tell stories & believe in magic. Infatuated with Bergman & Bacall. Secret crush: Gregory Peck. I dance often to Billie Holiday, follow my heart, love yoga, & digging in the dirt.
Amy Turner

SVP, Client Strategy

Marketing Gal by day. Juggler/maid/cook/servant to my 2 kids by night. Runner and power yoga lover -- the hotter the studio, the better for my mind/body balance….even when I tumble over.
Erica Gatlin

VP, Client Strategy

Coffee-addicted marketing gal who wasn't born yesterday. Crunchy Mom to 3 little ladies. Connoisseur of all things celebrity & chocolate. Culinary scientist. Closet punk-rocker.
Lorianne Lacey

VP, Client Strategy

Avid Broadway enthusiast & New England sports fan. Spends winters on mountaintops & summers on softball fields. Sipper of specialty coffee & Spanish reds. Facebook obsessed.
Maryellen Cronin

VP, Client Strategy

Grateful for simple moments that matter most. Social media strategist. Instagram photo filter, hashtag fanatic. Lover of concerts, sushi, traveling, leopard prints, & my dog, Coco.
Kelly Palmisano

VP, Client Strategy

Travel junkie & collector of passport stamps. Jersey girl who loves the beach, good food, good wine, & great people. Keeper of trivia, historical facts, & other random information.
Elizabeth Wilson

Account Director

Can most often be found stuck in Boston traffic, singing at the top of my lungs. Can't go a day without chocolate. Lover of puppies, photography, & Pinterest.
Larry Dennison

Sr. Account Manager

Passionate New England sports fan. Motorcycle enthusiast. Movie buff who wishes his life was more like a 1980's action flick.