Everyone knows that social media content has become about visual marketing. People scroll, click and switch apps so fast, a brand often only has seconds to make an impact. The brain processes visuals 60,000 times faster than it does text, so it is only natural to use visuals to attract people to your content to increase sharing. Sharing drives engagement, clicks and conversions. In fact, content with images gets 94 percent more views than content without. Before you get started, get to know your audience, always keep your strategy in mind, and develop relevant content that meets their needs.
Here are a few fun ways to use visual marketing to drive engagement.