Posted by Mike O'Connell on Oct 29, 2014 7:42:02 AM
Fifteen years ago, customer experience analyst Moira Dorsey contributed to her first piece of research at Forrester Research – a report called “Empowered Consumers.” The upshot of the report was that a host of new technologies and delivery vehicles – everything from mobile to the internet to embedded systems – would change customer behavior and force marketers to enact new strategies to reach customers on their terms.
Topics: path-to-purchase, customer experience, marktgers, marketing strategy, brands, empowered customer, customer behavior
Consider this: how much control does the customer have over your brand?
Topics: CMO, LogMein, marketer, path-to-purchase, B2C marketing, Marketing, Wayfair, Marketers, customer journey, Forrestter, B2B marketing, content, SAP Cloud, omni channel marketing, social channels
Our ancestors drew pictures on cave walls and created myths to explain the mysteries of what they could see but could not explain. Until recently marketers did much of the same when it came to showing their contribution to a brand’s revenue.
Topics: CMO, word-of-mouth, big data, path-to-purchase, millenials, Marketing, Marketers, content, recommendations, omni channel marketing, engagement, relationship marketing, reviews, Analytics, brand content
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