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The Jargon Jumble: How to Impress Clients, but Lose the Press

Posted by Jbloom on Apr 1, 2014 6:07:49 AM

Recently, none other than Richard Branson, founder of the Virgin Group that includes Virgin Airlines and Virgin Records, posted on LinkedIn about his disdain for jargon. Branson states, “Personally, I find this simply slows things down, confuses people and causes them to lose interest.”

With the Interop IT Conference and Expo taking place this week, I am reminded of an experience that illustrates this confusion over jargon. I was working for a company whose main product was one of the forerunners of WAN optimization, so conversations amongst us often revolved around improving the speed of computer networks and servers.

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Topics: tech pr, Interop IT Conference and Expo, IT, Public Relations, Jargon, Tech Jargon, Technology Terminology, Tech Terminology, Technology Jargon

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