Recently, none other than Richard Branson, founder of the Virgin Group that includes Virgin Airlines and Virgin Records, posted on LinkedIn about his disdain for jargon. Branson states, “Personally, I find this simply slows things down, confuses people and causes them to lose interest.”
With the Interop IT Conference and Expo taking place this week, I am reminded of an experience that illustrates this confusion over jargon. I was working for a company whose main product was one of the forerunners of WAN optimization, so conversations amongst us often revolved around improving the speed of computer networks and servers.