Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
Another defense contractor, another banner year: General Dynamics raked in $36 billion in revenue in 2018, an increase of 16.9%, and annual profits of $3.3 billion, up 14.9%. Though the Virginia company is known for building nuclear-powered submarines (annual revenue in its marine systems division was $8.5 billion, up 6%) and Gulfstream jets (aerospace division revenue was $8.5 billion, up 4%) alike, it saw the most growth this year in its information technology unit—an 88% annual uptick, to $8.3 billion—courtesy of its acquisition of services company CSRA. But what a pro-military administration giveth, it also taketh away: General Dynamics experienced hundreds of millions of dollars’ worth of payment delays from Saudi Arabia in the wake of the murder of outspoken journalist Jamal Khashoggi. The defense company’s business relationships with the troubled American ally—as well as its role providing support services for migrant children separated from their parents under U.S. immigration enforcement rules—has generated public criticism of General Dynamics. It hasn’t blunted its momentum: The company kicked off this year by winning a $714 million Abrams tank contract.
CEO
Phebe N. Novakovic
CEO Title
Chairman & Chief Executive Officer
Sector
Aerospace & Defense
Industry
Aerospace and Defense
HQ Location
Falls Church, Va.
Years on Fortune 500 List
65
Employees
105,600
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $36,193 | 16.9% |
| Profits ($M) | $3,345.0 | 14.9% |
| Assets ($M) | $45,408 | |
| Total Stockholder Equity ($M) | $11,732 |
| Profit as % of Revenues | 9.2% | |
| Profits as % of Assets | 7.4% | |
| Profits as % of Stockholder Equity | 28.5% |
| Earnings Per Share ($) | 11.18 | |
| EPS % Change (from 2017) | 16.9% | |
| EPS % Change (5 year annual rate) | 10.9% | |
| EPS % Change (10 year annual rate) | 6.1% |
| Total Return to Investors (2018) | -21.3% | |
| Total Return to Investors (5 year, annualized) | 12.6% | |
| Total Return to Investors (10 year, annualized) | 13.1% |
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