Gene Del Vecchio is an adjunct professor of marketing with emphasis in consumer behavior, research, youth marketing and entertainment. He conducted roughly a thousand research studies in his consulting practice that provided strategic and tactical marketing direction for industry giants across film, television, packaged goods, toy, and technology industries. He has written four business books and two novels. For many years Del Vecchio was the SVP, Director of Planning & Research at advertising giant Ogilvy & Mather in Los Angeles where he led strategic and research efforts on a variety of businesses. He began his career at General Mills.