Discover some first insights and high-level takeaways from our 2019 Global Mobile Market Report in this light version, which you can download by filling in the form on the right. The report is the only complete overview of the world’s mobile market, featuring actionable insights into the mobile game economy—globally and in 12 key regions, the world’s 3.2 billion smartphone users (and the devices they actively use), smartphone penetration, and more.

This year, we have utilized our games expertise more than ever before, giving an in-depth breakdown of the mobile games market and analysis on mobile game genres. We also explore the market trends that are shaping and driving the mobile landscape, while also diving deep on 5G. The year 2019 marks an important inflection point for the technology, as well as its imminent impact on the mobile (games) market.

Important note: We review our mobile market estimates every quarter and update them if necessary. You can always find the latest numbers here. 

Highlights:

• Globally, the number of smartphone users will reach 3.2 billion in 2019 (+8.3% year on year), with China making up more than a quarter of this number.
• The most popular smartphone brands are Samsung and Apple, with market shares of 25.4% and 23.6%, respectively; however, Chinese brands are becoming more prominent.
• In terms of active tablets, Apple—boasting a market share of more than two-thirds—is the clear market leader.