Winner 2015 Hall of Fame Winner 2013 Marketing MultichannelDeuter Sport GmbH & Co. KG

Deuter Sport GmbH & Co. KG

Deuter Drecksack

Deuter has a deep connection to nature and the environment. The brand wanted to initiate smart ideas with sustainable benefits. Deuter’s Drecksack (translated: dirt bag) is a simple, yet functional solution to transport garbage in a backpack separately from everything else. The bag is extremely light, yet robust thanks to the recycled material used. Deuter contributes 1 Euro to the “Bergwaldoffensive” for every Drecksack sold. To date, close to 23,000 of these dirt bags have been sold.

JURY STATEMENT

"How can you make people take their rubbish back home from the mountains? How do you avoid rubbish being left in the outdoors? Deuter took on that challenge and came up with a small bag, the "Drecksack" (= "rubbish sack") that reminds people to put their garbage in whenever they are in the mountains. A certain part of Drecksack´s revenue Deuter uses to educate people how to keep their mountains tidy. We think: A very clear strategy to keep mountains beautiful and nature clean."

Sascha Liebhardt, Dean, European Business College Munich